Packaging Design
The Challenge: Literie built its reputation as a lifestyle-driven indie brand. Expanding into the sports market meant reaching an entirely new consumer: global, male-skewing, and accustomed to bold cultural moments. The FIFA World Cup 2026 partnership represented a rare opportunity to earn credibility at a global scale.
The Role: Served as the primary creative bridge between Literie and FIFA's internal brand team, translating strict global licensing guidelines into a design system that still felt considered and intentional, from concept through production.
The Results: The collection gave an independent lifestyle brand a seat at one of the world's biggest cultural tables — unlocking Bloomingdale's distribution and reaching a global audience Literie had never accessed before. The designs were featured in The New York Times.
