Hero cosmetics

Halloween Mystery Gift with Purchase
Role: Art Direction, Design, Retouching
3D Designer: Whitney Brown
Copywriter: Kasey Brown
Creative Direction: Beth Peña

I led art direction, design and concept visualization for Hero’s Mystery Halloween key visual.
I used Adobe Dimension to create a 3D prototype, streamlining the process and collaborating closely with our 3D designer who brought this to life in Cinema4D. I handled all retouching and utilized Adobe Firefly for approximately 10% of the design to help in revitalizing the light reflection and enhance the moody, dynamic atmosphere.
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This campaign was a top performer among Hero’s DTC promos, driving strong engagement and results.

Retouching Process Step-by-Step

Hispanic Latinx Heritage Month with art by Natali Koromoto
Role: Art Direction and Digital Designer
Photographer: Amy Huang
Copywriter: Kasey Brown
Creative Direction: Beth Peña
Retouching: Linnea Lebreton

Led art direction and design for Hero’s Latinx Heritage Month campaign. Directed an in-office shoot, overseeing prop selection, styling, and setup to bring the creative vision to life. Provided detailed retouching notes to ensure polished, cohesive assets.

Ad for Superlight and Superbeam SPF
Role: Design direction, design lead, retouching, in-house styling
Senior Art Director and Photography: Stephanie Stanley
Design Director: Beth Peña
Copywriter: Kasey Brown