Hero cosmetics - Packaging, merch, and social

Hero Limited Edition for Target
Role: Packaging Concept Designer and Illustrator Sourcing
Creative Directors: Andy Lee, Ju Lim
Retail Display + Production Artists: Ju Lim, Cece Dangin
Illustrations by Tim Alexander

Developed the creative concept for Hero’s Target Exclusive Mighty Patch limited-edition holiday packaging, delivering the idea of sweater-inspired boxes. Sourced and recommended the illustrator selected to execute the final designs for packaging and our broader holiday campaign. Played a key role in the early stages of the holiday brand campaign, driving storytelling, crafting clear illustrations for packaging and brand, while ensuring alignment with the overall vision.

Hero Rescue Patch
Role: Lead Packaging Designer, Illustrator and Production Artist
Creative Directors: Andy Lee, Ju Lim
3D Design: Whitney Brown

Lead Design for Rescue Patch Packaging.

Hero 2023 Holiday Kits for Target, Ulta, and CVS
Role: Lead Packaging Designer, 3D art direction and Production Artist
Creative Directors: Ju Lim, Andy Lee
3D Designer: Whitney Brown

The Mighty Mascot
Role: Illustrator

Drawing inspiration from Hero Cosmetics’ social media mascot, I designed a playful illustration that captures the brand’s fun and approachable personality. This illustration has been embraced across various initiatives, including employee merchandise and social media campaigns.

Role: Illustrator and Designer
Lead merchandise design for Hero Cosmetic’s Company Summer Party. Balancing the brand’s visual identity with the event’s tailgate theme, I created custom merch that encapsulated the summer spirit and serves as a memento for employees.