Literie Core Candles

Literie Candle
Role: Packaging Design, Illustration, Art Direction, & Production
The Task: Develop a new, playful illustration approach focusing on experiential vignettes.
The Impact: Literie’s Mahjong candle was the first to employ this illustrative approach, quickly becoming a best-seller and establishing a blueprint for future expansions.
Retail Distribution: Nordstrom | Direct-to-Consumer | Select Boutiques Nationwide

A vibrant, flexible color blocking system was established across the packaging.

Each box acts as a vignette of a singular moment, such as grabbing a slice of pizza in NYC or a coastal New England weekend, designed to evoke an emotional connection with the audience.

On display at Nordstrom Flagship on 57th street.